LEON HEALTH

This campaign was a unique one in several ways.  First, it was a campaign for Leon Health, who specialize in providing healthcare services and medical insurance to their patients.  We’ve worked with them for years, so there’s nothing unusual about that.  But this time they wanted to tell a different story. One that spanned decades.  They wanted to show a couple, when they first meet, through marriage, and into their senior years.  Showing this connection, this care and love for one another.  But we had to tie it into the healthcare services they offer.

So we worked with the talented folks at WOW MKTG, and together with Leon Health, created a world where the couple meets in the 1970’s, then get married in the 1980’s, then we fast forwarded to present day, awaiting the results of a test at Leon.  

We had multiple challenges from a Casting and an Art Direction standpoint.  We needed to find Actors who could really tell a story with their expressions, their actions.  We need to find Actors that could pass as an older version of themselves 40 years into the future.  

Then our production services kicked into gear. We created a universe that took the audience into a 1977 High School dance party!  Then we jumped to the Couple’s wedding in the 1980’s. We created each set, found all the appropriate wardrobe for the actors and background extras (we went all over the country to source the right clothing), and found our Hero actors.  We transitioned into one of Leon's medical centers, and filmed the happy couple going through a tricky moment, then celebrating with their friends. It was a monumental effort by our teams, but we at Paradiso couldn’t be more pleased with the results.  

More than anything, we were able to tell this beautiful love story of a couple that has gone through their lives together, taking care of one another.  That includes their health and finding the right place for their medical care: Leon.