These are always both fun and challenging. Paradiso was asked to provide our production services for the NBC Telemundo UpFront campaign for the soon to be hit show Seed of Vengence (Sed de Venganza). We love these types of trailer campaigns for a myriad of reasons. First and foremost, producing scripted content takes us back to our roots as a company. It’s where we learned the ins and outs of producing, and it’s our happy place. We also love producing these campaigns because they are a REAL challenge. We are typically producing in multiple locations, lots of moving parts and countless shots. Producing a trailer requires a lot of preproduction, to ensure you cover every shot needed, so youcan literally SEE the edit before we have turned on the camera.
We shot in various parts of Miami. We filmed in the largest house in Coral Gables. Monopolized NBC Universal / Telemundo Studios for two days and came out with a beautiful campaign. The trailer was a huge hit at the Upfronts in New York City. It was especially great to work with Isabella Castillo again! We hadn’t seen her since the Club 57 days on Nickelodeon long ago. She’s not only a kind person, but a phenomenal talent. Thanks to the supremely talented Tim Kendall for directing this campaign. He sprinted for three days on this one, but it all came together, creating a beautiful trailer!
