GGOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLLLLLLLLL!
Anyone recognize that? Watch Soccer much? If you do, you’re familiar with Andres Cantor. He is the preeminent Futbol announcer for the World Cup. His victory cry is replicated all over the world. Well, here at Paradiso we couldn't have been more excited when we were asked to produce this campaign for Fifa for the upcoming World Cup. The extra kicker is that this was a Super Bowl spot for the General Market. So, the pressure was definitely on for this one!
We produced this right at the very end of 2021 and wrapped up post production in early 2022. It was during a secondary wave of Covid, and that presented all types of challenges. Three days before Production in Miami, about half of the 80 extras tested positive for Covid and close to half the crew. This was on December 24. You can imagine, none of our families were happy with us, as we had to work through Christmas Eve and Christmas to not only cast the campaign but hire enough crew to make it happen.
We produced this campaign over two days. Day one was at a local school where we found seven locations within that location, enabling us to avoid doing any significant company moves. That was a life saver. On Day 2, we did have four company moves within the city of Homestead, all within a 12-hour day. Thankfully, the weather cooperated, and we were able to get it all done, in spectacular fashion I might add.
This is one of my favorite campaigns that we’ve been a part of. Everyone really had to come together, in many cases do double duty from a position standpoint, but everyone was flexible. That really enabled us to create a fantastic campaign, one that we were all very proud of. Nothing like watching your campaign during the Super Bowl!
